Volunteer Newsletters
Ideas for Volunteer Newsletter
- Updates from the Chapter Chair
- News or announcements from the chapter (e.g. a save the date for the chapter meeting, meeting recording, new volunteers, volunteer chapter anniversaries).
- Local Upcoming Webinars & Workshops - volunteers can encourage their clients to attend or attend themselves
- Volunteer education (mentoring best practices, current business news, updates, and events/webinars to stay current)
- Special events to share (e.g. Giving Tuesday, Small Business Saturday, etc.)
- Any other useful info from SCORE HQ (e.g. SCORE for All, Hispanic Business Hub resources, Small Business Resilience Hub) Check out SCORE Field Marketing editorial calendar.
- Call out for volunteers (current volunteers may know someone who would be a great SCORE volunteer)
Client Newsletters
Ideas for Client Newsletter
- Updates from the Chapter Chair
- Client success stories, mentor spotlights
- News or announcements from the chapter pertaining to clients
- Local Upcoming Webinars & Workshops
- Business education (current business news, tips, updates, and events/webinars to stay current).
- Special events to share (e.g. Giving Tuesday, Small Business Saturday, etc.)
- Useful info from SCORE HQ for clients (e.g. SCORE for All, Hispanic Business Hub resources, Small Business Resilience Hub) Check out SCORE Field Marketing editorial calendar.
- Call for volunteers (clients may know someone who would be a great SCORE volunteer).
Event Invitation Email
- Always use links to bring the user back to your chapter website event page.
- If you have lengthy content, create a page on the website and use a 'read more' link.
- Include pertinent details of the event: image, title, description, date, time (+ timezone), location, cost, presenter image & bio, sponsor image & info (if applicable), website event registration call to action link.
- Event video teaser or any other special giveaways or notifications
- Links back to event calendar or take a workshop page
- Link back to find a mentor
- SCORE & SBA info
- Social links
Email Marketing Quick Tips
Best time to send emails: In general, the largest click-to-open rates are at 10 a.m. (21%) and 1 p.m. (22%), with a peak around 6 p.m. The data shows when most people start or end their days, and when they have the most time to check their emails.
Best days to send emails: Tuesday and Friday
25 Email Marketing Best Practices That Drive Results. -GetResponse, BY Michal Leszczynski
